ROUGE PUR COUTURE
WHAT IT IS
PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.
PURE COUTURE
Expertly curated 24 shades of couture in 3 color families designed for every skin tone & attitude.
*Consumer test on 300 women
KEYWORDS
YSL Rouge Pur Couture, lips, lipstick, YSL lipstick, YSL satin lipstick, beauty, makeup, pure colour, intense colour, high pigment, satin lipstick, lip care, comfort, protection, ceramides, nude look
TYPE
Satin Lipstick
STEP 2: THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET.
- This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
- This product contains tuberose and prickly pear sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
- The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
- This product is manufactured in a factory in France powered by 100% renewable energy****
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse
****At the end of 2022. Find more information on the Universal Registration Document.
NOTHING BUT COUTURE
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ME UP
A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
KNOW MY TRUE COLORS. #COUTUREMEUP