DROP THE LOOK
EPISODE 1
A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED
BY TOM PECHEUX GET SET TO GO VIRAL
To celebrate this ever-evolving nature of beauty and the endless creative possibilities makeup
brings, YSL Beauté launches a new video campaign that sees Global Beauty Director Tom
Pecheux reimagine social media’s most influential trends through a couture lens that can only
be YSL. Each episode launches a new makeup look.
HOW TO GET
ON RED LOOK ?
THE RED
It's the moment to reveal a hyper-chic twist on the iconic Red on Red Look with Yasmin
Finney. Timeless tradition plays with affer-hours chic to manifest the edgy new
linterpretation or an assential classic.
Unlock The boId makeup mastery oT Tom Pécheux for exclusive beauty tips, expert
makeup tutorials and unmissable beauty secrets.
S T E P 1

SET YOUR
BASE
BASE
All Hours foundation
Prepare your skin with ALL HOURS
FOUNDATION and keep your game face on
lock from AM to PM with a luminous matte
finish.
Touche Eclat Pen
Awaken your look with just one click. Reveal
a flawless complexion with instantly
smoother, brighter and perfected skin with
TOUCHE ECLAT.
S T E P 2

INTENSIFY
YOUR GAZE
YOUR GAZE
LASH CLASH MASCARA
Make your look louder and bolder with
LASH CLASH MASCARA.
DESSIN DU REGARD EYELINER PENCIL
Empower your stare with a bold stroke of
black. Dare to indulge in the perfect base
for a sensual smokey eye with DESSIN
DU REGARD EYELINER PENCIL LINER.
S T E P 3

FINISH
YOUR LOOK
YOUR LOOK
ROUGE PUR COUTURE THE SLIM
Dress your lips in intense color and couture-inspired
shades develop for all skin tones with ROUGE PUR
COUTURE THE SLIM. A luxurious full matte long-wear
color that does not smudge. Elevate your
statement nude look with 3 new vibing shades.
ROUGE PUR COUTURE THE SLIM VELVET RADICAL
Give in to a lasting semi-matte finish with ROUGE
PUR COUTURE THE SLIM VELVET RADICAL
Dress your lips in this high pigment
velvety lipstick for ultimate comfort.
TRY ON THE RED

BEHIND THE
EXCLUSIVES

