Face serums are designed to deliver high concentrations of active ingredients directly into the skin. They help target specific concerns such as fine lines, dehydration, dullness, or loss of firmness, offering visibly improved texture and radiance.

Apply your face serum after cleansing and before moisturizing to allow its concentrated ingredients to penetrate deeply. Use it consistently, both morning and evening, to target specific concerns like hydration, radiance, or firmness for visibly healthier-looking skin.

Face serums are generally formulated for daily use, but frequency depends on the specific formula and its targeted function. YSL Pure Shots serum is designed for regular application and can be used daily, morning and evening, to help improve skin texture and radiance over time.

A serum plays a key role in any skincare routine. Its lightweight texture allows deeper absorption of active ingredients, making it ideal for targeting specific concerns like dehydration, fine lines, or dullness. Consistent use of a high-performance serum helps improve skin texture, tone, and overall radiance.

Yes, serums work best when used before moisturizer. Apply the serum after cleansing and toning, then follow with a face cream to seal in hydration and maximize results.