Y Eau de Parfum
What it is Y Eau de Parfum, a seductive interpretation on the iconic Yves Saint Laurent white t-shi ... Read full description
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WHAT IT IS
Y Eau de Parfum, a seductive interpretation on the iconic Yves Saint Laurent white t-shirt and black jacket. It is a bold and woody men's fragrance. The juice is embodied by the Y signature scent with sophisticated notes of sage and geranium.
PACKAGING
A cool-hot masculine scent matching crisp radiance and addictive intensity captured in an already iconic bottle. The bottle’s striking design reflects the fragrance’s edgy masculinity and contrast of darkness and light. Sliced through by a notch that reveals the shape of a bright metallic Y, the bottle is strong, heavy and elegant. Its sharp edges are defined by an intense dark black fade-out which gradually gives way to clear glass. A totem and a tribute to modernity and creativity, it’s a powerful object, that gives you the power. So, take on the challenge.
WHY NOT<
YCONIC. In the heart notes, y eau de parfum blends the quintessential fougère ingredients with facets of mint, litchi, lemongrass and geranium, the tougher brother of roses. It also blend lavender, the scent of clean for millennia with ambery clary sage and almond-scented coumarin to balance out the aromatic accord with their warmer, sexier tones.
WHITE. In a bold move for a masculine composition, dominique ropion boosts the cool lavender-geranium combo with the crisp, fresh-ironed shirt scent of aldehydes, illuminated by a cool-hot flash of lemony ginger.
BLACK. Introduced in the top notes by elemi – a resin with pine, lemon and incense facets --, the mysterious, mineral accents of olibanum add their dark signature to y eau de parfum. Underscored by the deep bass thrum of smoky vetiver, a sensuous woody ambery base amps up the scent’s powerful radiance. Screen reader support enabled.
TOP NOTES
apple
MIDDLE NOTES
geranium, sage
BASE NOTES
sensual wood

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DARE TO ASK YOURSELF "WHY NOT?".
Daring, determined, cool and charismatic, always pushing back boundaries. And above all, the constant drive for self-accomplishment, Lenny Kravitz is the very embodiment of Y's values. Because he's always ready to meet any challenges. Going higher. keeping every path open.
In this new campaign, Lenny Kravitz shares with us his own story. That moment when he asked himself and the world: WHY NOT?