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What it is
Y IS YVES. Y IS THE QUESTION. Y IS YOU.
Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined.
Everything starts with a Why. #THATSY
The duality of a white and dark fougere. The addictive freshness of white aldehydes and geranium absolute contrasted with the intensity of incense and the sensuality of the ambergris.
OLFACTORY FAMILY
White & Dark Fougere
OLFACTORY NOTES
White Accord
Geranium Absolute + White Aldehydes
Dark Accord
Incense + Ambergris Accord
What it is
Y IS YVES. Y IS THE QUESTION. Y IS YOU.
Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined.
Everything starts with a Why. #THATSY
The duality of a white and dark fougere. The addictive freshness of white aldehydes and geranium absolute contrasted with the intensity of incense and the sensuality of the ambergris.
Daring, determined, cool and charismatic, always pushing back boundaries. And above all, the constant drive for self-accomplishment, Lenny Kravitz is the very embodiment of Y's values. Because he's always ready to meet any challenges. Going higher. keeping every path open.
In this new campaign, Lenny Kravitz shares with us his own story. That moment when he asked himself and the world: WHY NOT?
